Corporations and professional services firms don’t need to out-do Business Insider in the publishing business to achieve online success. But they can emulate its success on a much smaller scale and reap the rewards that online publishing offers.
social media management must be undertaken by someone with the maturity, gravitas, knowledge and skill set required to help your company navigate the pitfalls of social media while advancing your interests of engaging your ideal audience creatively and effectively
When it comes to marketing a business online, she explained, a writer is a “savior of your business”. Why? Because writers create the most integral element of a social media marketing campaign: Good content.
a well-written corporate blog can become uniquely appealing to key industry media. This can help pave the way to earning valuable interviews and profiles in media channels key to bolstering corporate image and reputation.
As much as the internet has changed public affairs advocacy, it has equally changed how public affairs consulting practices attract and retain clients. But simple mobile adoption is not enough. Copywriting — tailored specifically for mobile audiences — has also become an essential element of public affairs marketing communications.
The net result in the change in the economy and buying behavior, therefore, doesn’t just mean content needs to be produced and integrated into the sales process. It also needs to be well researched and well written — as it will be published into an ocean of competitive content for what is likely to be increasingly discerning audiences.