The net result in the change in the economy and buying behavior, therefore, doesn’t just mean content needs to be produced and integrated into the sales process. It also needs to be well researched and well written — as it will be published into an ocean of competitive content for what is likely to be increasingly discerning audiences.
Traditional in-person networking has, and will continue to have, a fundamental role in middle market dealmaking. But in an age where the internet is increasingly becoming the means of communication (Twitter alone has 284 million active users) — if you’re not using social media to source deals and create and nurture relationships – you are likely missing out on some opportunity.”
Given the increasing importance of content as a component of the marketing process means writers must be central to this process.