Blogs are a very effective method for generating new business leads, however a blog itself needs to be promoted [on social media] to be fully effective.
“…readers don’t automatically become customers. They tend to stay readers unless you make a concerted effort to convert them into a customer.”
If your business is seeking to expand in international markets, the opportunities social media presents are well worth noting. It’s also important that the localization practices Esther Curiel details be employed as a means to expand the scope of international social media efforts.
As the BBC details: “In the past couple of years, the World Economic Forum’s social media operation has come into its own. A decade or so ago, sharing what was going on at the WEF’s meetings was verboten, but opposition to using social media as a communication tool at Davos has changed in a big way.”
Working with industry-influencers is an important element of an advanced marketing effort — as Wendy Marx explains in AdvertisingAge. As
Former editor of Britain’s Sunday Times and Editor at Large for Reuters Sir Harold Evans explained why he’s driven crazy by