C-Suite executives “expect to be able to access content in multiple ways”
Making your blog a source of consistent, well-informed opinion will help it grow to be regarded by journalists as a must-read source of expert opinion on your industry and specializations.
Well-developed thought leadership can support successful new business generation efforts by management consulting firms…But these efforts require a commitment of time and resources to realize their full potential.
The benefits to publishing longer, more comprehensive content include higher rankings on Google, more traffic, more social shares and links — and a higher recognition as a trusted authority in your niche.
Among the greatest challenges to producing regular, high-quality content that address the needs of your key audiences — is consistency. An editorial calendar will go a long way to creating a disciplined and hence more successful — content marketing strategy.
Good research affords professional services and consulting firms an opportunity to develop a content marketing initiative that will truly distinguish it in the marketplace. And this, ultimately, will lead to more long-term client relationships and firm revenue.