Well-developed thought leadership can support successful new business generation efforts by management consulting firms…But these efforts require a commitment of time and resources to realize their full potential.
The benefits to publishing longer, more comprehensive content include higher rankings on Google, more traffic, more social shares and links — and a higher recognition as a trusted authority in your niche.
Among the greatest challenges to producing regular, high-quality content that address the needs of your key audiences — is consistency. An editorial calendar will go a long way to creating a disciplined and hence more successful — content marketing strategy.
Good research affords professional services and consulting firms an opportunity to develop a content marketing initiative that will truly distinguish it in the marketplace. And this, ultimately, will lead to more long-term client relationships and firm revenue.
Alexander Jutkowitz, vice chairman and chief global strategist at Hill+Knowlton…explains…[that content marketing]…”has radicalized the way companies communicate…mark[ing] an important new chapter in the history of business communications”
Fintech companies, while unique, are not unlike other businesses in the ways they need to market themselves. Indeed, they’ll be better positioned to generate more customers, more brand recognition and more acknowledgement by venture capitalists and industry journalists – via content marketing designed both for PC and mobile