Providing a prospective client with a blogpost that has been written with them or more generally their industry sector in
long form content ought to be among the practices companies consider keeping at the forefront of their increasing content marketing efforts.
Content marketing’s goal should be: Earning influence
When it comes to marketing a business online, she explained, a writer is a “savior of your business”. Why? Because writers create the most integral element of a social media marketing campaign: Good content.
As much as the internet has changed public affairs advocacy, it has equally changed how public affairs consulting practices attract and retain clients. But simple mobile adoption is not enough. Copywriting — tailored specifically for mobile audiences — has also become an essential element of public affairs marketing communications.
The net result in the change in the economy and buying behavior, therefore, doesn’t just mean content needs to be produced and integrated into the sales process. It also needs to be well researched and well written — as it will be published into an ocean of competitive content for what is likely to be increasingly discerning audiences.