Social media management can be utilized by businesses to conduct market research including the identification of new potential clients, customers
…in the strategic development of thought leadership, focusing on the most senior people isn’t the most appropriate strategy when buyers of your services may be within different business units
By securing specialized market entry assistance, companies can successfully meet the challenges they’ll face when entering the EU or Japanese market.
C-Suite executives “expect to be able to access content in multiple ways”
Without well-researched, trustworthy written content, Strong explains, companies without deep budgets will have a hard time building an audience.
While social media engagement is just one component of a holistic digital strategy, the experience of the Brookings Institution is one example of how seriously some in think tanks are taking digital engagement.