the Middle market deal space is extremely crowded, but..great deal sourcing practices [including social media] can significantly help middle market advisors source more deals.
Middle Market advisors may ask, however, which social media channels should they utilize for their unique businesses? As well, what sort of thought leadership should they produce, and with what frequency? And finally, who can help them do this effectively so the efforts lead to more deal flow?
Blogs are a very effective method for generating new business leads, however a blog itself needs to be promoted [on social media] to be fully effective.
“…readers don’t automatically become customers. They tend to stay readers unless you make a concerted effort to convert them into a customer.”
If your business is seeking to expand in international markets, the opportunities social media presents are well worth noting. It’s also important that the localization practices Esther Curiel details be employed as a means to expand the scope of international social media efforts.
As the BBC details: “In the past couple of years, the World Economic Forum’s social media operation has come into its own. A decade or so ago, sharing what was going on at the WEF’s meetings was verboten, but opposition to using social media as a communication tool at Davos has changed in a big way.”