Working with industry-influencers is an important element of an advanced marketing effort — as Wendy Marx explains in AdvertisingAge. As
Without well-researched, trustworthy written content, Strong explains, companies without deep budgets will have a hard time building an audience.
While social media engagement is just one component of a holistic digital strategy, the experience of the Brookings Institution is one example of how seriously some in think tanks are taking digital engagement.
The benefits to publishing longer, more comprehensive content include higher rankings on Google, more traffic, more social shares and links — and a higher recognition as a trusted authority in your niche.
Among the greatest challenges to producing regular, high-quality content that address the needs of your key audiences — is consistency. An editorial calendar will go a long way to creating a disciplined and hence more successful — content marketing strategy.
Many business would benefit a great deal from outsourcing some or all of their digital marketing efforts — as these efforts are complicated and require specialized expertise.