Content marketing’s goal should be: Earning influence
social media by the C-Suite consumers of middle market corporate advisory services is expanding rapidly…[Therefore] Considered adoption of social media engagement by private equity professionals will result in more deal flow and larger and deeper referral networks.
Corporate and professional services would be wise to emulate the success the Washington Post has achieved via a well-thought-out social strategy. Substantive, well-written content combined with proactive social media engagement on the best platforms will generate more traffic.
Corporations and professional services firms don’t need to out-do Business Insider in the publishing business to achieve online success. But they can emulate its success on a much smaller scale and reap the rewards that online publishing offers.
social media management must be undertaken by someone with the maturity, gravitas, knowledge and skill set required to help your company navigate the pitfalls of social media while advancing your interests of engaging your ideal audience creatively and effectively
When it comes to marketing a business online, she explained, a writer is a “savior of your business”. Why? Because writers create the most integral element of a social media marketing campaign: Good content.