Much opportunity exists in international markets for bold companies that grasp opportunities for growth far beyond their own shores. And
Blogs are a very effective method for generating new business leads, however a blog itself needs to be promoted [on social media] to be fully effective.
“…readers don’t automatically become customers. They tend to stay readers unless you make a concerted effort to convert them into a customer.”
If your business is seeking to expand in international markets, the opportunities social media presents are well worth noting. It’s also important that the localization practices Esther Curiel details be employed as a means to expand the scope of international social media efforts.
As the BBC details: “In the past couple of years, the World Economic Forum’s social media operation has come into its own. A decade or so ago, sharing what was going on at the WEF’s meetings was verboten, but opposition to using social media as a communication tool at Davos has changed in a big way.”
Working with industry-influencers is an important element of an advanced marketing effort — as Wendy Marx explains in AdvertisingAge. As
Former editor of Britain’s Sunday Times and Editor at Large for Reuters Sir Harold Evans explained why he’s driven crazy by
C-Suite executives “expect to be able to access content in multiple ways”
Making your blog a source of consistent, well-informed opinion will help it grow to be regarded by journalists as a must-read source of expert opinion on your industry and specializations.
Without well-researched, trustworthy written content, Strong explains, companies without deep budgets will have a hard time building an audience.
While social media engagement is just one component of a holistic digital strategy, the experience of the Brookings Institution is one example of how seriously some in think tanks are taking digital engagement.