While a social media presence is not essential for hedge funds — if properly designed and implemented — it could provide significant advantage.
As the BBC details: “In the past couple of years, the World Economic Forum’s social media operation has come into its own. A decade or so ago, sharing what was going on at the WEF’s meetings was verboten, but opposition to using social media as a communication tool at Davos has changed in a big way.”
Working with industry-influencers is an important element of an advanced marketing effort — as Wendy Marx explains in AdvertisingAge. As
Former editor of Britain’s Sunday Times and Editor at Large for Reuters Sir Harold Evans explained why he’s driven crazy by
C-Suite executives “expect to be able to access content in multiple ways”
Making your blog a source of consistent, well-informed opinion will help it grow to be regarded by journalists as a must-read source of expert opinion on your industry and specializations.
Without well-researched, trustworthy written content, Strong explains, companies without deep budgets will have a hard time building an audience.