While a social media presence is not essential for hedge funds — if properly designed and implemented — it could provide significant advantage.
Working with industry-influencers is an important element of an advanced marketing effort — as Wendy Marx explains in AdvertisingAge. As
Former editor of Britain’s Sunday Times and Editor at Large for Reuters Sir Harold Evans explained why he’s driven crazy by
C-Suite executives “expect to be able to access content in multiple ways”
Making your blog a source of consistent, well-informed opinion will help it grow to be regarded by journalists as a must-read source of expert opinion on your industry and specializations.
Without well-researched, trustworthy written content, Strong explains, companies without deep budgets will have a hard time building an audience.
While social media engagement is just one component of a holistic digital strategy, the experience of the Brookings Institution is one example of how seriously some in think tanks are taking digital engagement.