Much opportunity exists in international markets for bold companies that grasp opportunities for growth far beyond their own shores. And
While content marketing has become a must-have for businesses. Publishing on a company blog or on LinkedIn — isn’t enough in today’s modern social-media driven environment. Social media promotion of that content is also essential.
According to a recent study by the Boston Consulting Group — EU member states Belgium, Denmark, Estonia, Finland, Ireland, Luxembourg, the Netherlands, Norway and Sweden — have “warmly embraced the digital revolution”.
As online communications continue to disrupt traditional industries, so too are they impacting both the practice of Public Affairs advocacy, as well as the ability of advisors to attract and retain new clients.
professional services firm tend to under-invest in thought leadership and consequently become vulnerable to competitors who do
In the age of content marketing, finding and retaining a great writer isn’t easy – but producing client-focused superior content on a regular basis – requires it.
Industry media, existing and potential clients — and industry thought leaders who might be inclined to cite and hence, amplify a professional services firms message — will ignore poorly written materials.
Whether you’re in corporate management, a lawyer or other professional – becoming a regular news commentator can be very helpful to the success of your business.
5 ways public affairs advisors can maximize their new client development efforts by closely merging their content efforts with their business development efforts
Public affairs advisors have been adapting to the needs of clients by utilizing social media on their behalf. But where there is a genuine potential danger is in not adopting social media as a means by which to attract new clients. As Holmes notes: “Social media is where your customers are; shouldn’t you be there, too?”
“Thought leaders…[produce] white papers regularly as they are a valuable educational resource, [are] useful for “warming up prospects”, and are an excellent tool “to reach out to a prospect you’re hoping to land as a client”.