While a social media presence is not essential for hedge funds — if properly designed and implemented — it could provide significant advantage.
Alexander Jutkowitz, vice chairman and chief global strategist at Hill+Knowlton…explains…[that content marketing]…”has radicalized the way companies communicate…mark[ing] an important new chapter in the history of business communications”
Over time more virtual-friendly resources will emerge for employers and workers alike – as the world becomes increasingly a place where talent and employers are operating in a virtual, global context.
Remote work has arrived and is going to continue to penetrate the world’s labor markets. Not just for the full-time workforce in traditional employment and telecommuting — but also for those who are location-independent Digital Nomads. Too, retirees and part-time workers appear destined to join in much greater numbers the ranks of workers utilizing an internet connection as a prime means of generating income.
As one of the world’s pre-eminent trade and investment facilitation organizations that’s also successfully leveraged social media to amplify its’ message and achieve its’ goals — the World Economic Forum is well worth emulating.
Fintech companies, while unique, are not unlike other businesses in the ways they need to market themselves. Indeed, they’ll be better positioned to generate more customers, more brand recognition and more acknowledgement by venture capitalists and industry journalists – via content marketing designed both for PC and mobile
While content marketing has become a must-have for businesses. Publishing on a company blog or on LinkedIn — isn’t enough in today’s modern social-media driven environment. Social media promotion of that content is also essential.