In Washington and Brussels, Lobbying by Social Media is Increasing “Many K Street leaders view social media and digital advocacy, not
Public affairs advisors have been adapting to the needs of clients by utilizing social media on their behalf. But where there is a genuine potential danger is in not adopting social media as a means by which to attract new clients. As Holmes notes: “Social media is where your customers are; shouldn’t you be there, too?”
“Thought leaders…” explained Stringfellow, “[produce] white papers regularly as they are a valuable educational resource, [are] useful for “warming up prospects”, and are an excellent tool “to reach out to a prospect you’re hoping to land as a client”.
Companies are increasingly seeing digital engagement and attracting and retaining the talent needed to accomplish this goal — as integral to their future growth
Providing a prospective client with a blogpost that has been written with them or more generally their industry sector in
as a result of the rapid acceleration of internet adoption by consumers around the world, corporate executives “leave them[selves] and their companies at an increasing disadvantage” if they don’t adopt a considered online presence.
long form content ought to be among the practices companies consider keeping at the forefront of their increasing content marketing efforts.