While content marketing has become a must-have for businesses. Publishing on a company blog or on LinkedIn — isn’t enough in today’s modern social-media driven environment. Social media promotion of that content is also essential.
professional services firm tend to under-invest in thought leadership and consequently become vulnerable to competitors who do
An article by Chris Warden on JeffBullas.com succinctly details what to look for in a great content writer. As Warden
Providing a prospective client with a blogpost that has been written with them or more generally their industry sector in
as a result of the rapid acceleration of internet adoption by consumers around the world, corporate executives “leave them[selves] and their companies at an increasing disadvantage” if they don’t adopt a considered online presence.
Content marketing’s goal should be: Earning influence