“…readers don’t automatically become customers. They tend to stay readers unless you make a concerted effort to convert them into a customer.”
Former editor of Britain’s Sunday Times and Editor at Large for Reuters Sir Harold Evans explained why he’s driven crazy by
Making your blog a source of consistent, well-informed opinion will help it grow to be regarded by journalists as a must-read source of expert opinion on your industry and specializations.
Among the greatest challenges to producing regular, high-quality content that address the needs of your key audiences — is consistency. An editorial calendar will go a long way to creating a disciplined and hence more successful — content marketing strategy.
Many business would benefit a great deal from outsourcing some or all of their digital marketing efforts — as these efforts are complicated and require specialized expertise.
Alexander Jutkowitz, vice chairman and chief global strategist at Hill+Knowlton…explains…[that content marketing]…”has radicalized the way companies communicate…mark[ing] an important new chapter in the history of business communications”