As one of the world’s pre-eminent trade and investment facilitation organizations that’s also successfully leveraged social media to amplify its’ message and achieve its’ goals — the World Economic Forum is well worth emulating.
While content marketing has become a must-have for businesses. Publishing on a company blog or on LinkedIn — isn’t enough in today’s modern social-media driven environment. Social media promotion of that content is also essential.
professional services firm tend to under-invest in thought leadership and consequently become vulnerable to competitors who do
An article by Chris Warden on JeffBullas.com succinctly details what to look for in a great content writer. As Warden
Industry media, existing and potential clients — and industry thought leaders who might be inclined to cite and hence, amplify a professional services firms message — will ignore poorly written materials.
“Thought leaders…” explained Stringfellow, “[produce] white papers regularly as they are a valuable educational resource, [are] useful for “warming up prospects”, and are an excellent tool “to reach out to a prospect you’re hoping to land as a client”.