the Middle market deal space is extremely crowded, but..great deal sourcing practices [including social media] can significantly help middle market advisors source more deals.
Among the greatest challenges to producing regular, high-quality content that address the needs of your key audiences — is consistency. An editorial calendar will go a long way to creating a disciplined and hence more successful — content marketing strategy.
Many business would benefit a great deal from outsourcing some or all of their digital marketing efforts — as these efforts are complicated and require specialized expertise.
Good research affords professional services and consulting firms an opportunity to develop a content marketing initiative that will truly distinguish it in the marketplace. And this, ultimately, will lead to more long-term client relationships and firm revenue.
Alexander Jutkowitz, vice chairman and chief global strategist at Hill+Knowlton…explains…[that content marketing]…”has radicalized the way companies communicate…mark[ing] an important new chapter in the history of business communications”
While content marketing has become a must-have for businesses. Publishing on a company blog or on LinkedIn — isn’t enough in today’s modern social-media driven environment. Social media promotion of that content is also essential.