Among the greatest challenges to producing regular, high-quality content that address the needs of your key audiences — is consistency. An editorial calendar will go a long way to creating a disciplined and hence more successful — content marketing strategy.
Good research affords professional services and consulting firms an opportunity to develop a content marketing initiative that will truly distinguish it in the marketplace. And this, ultimately, will lead to more long-term client relationships and firm revenue.
Alexander Jutkowitz, vice chairman and chief global strategist at Hill+Knowlton…explains…[that content marketing]…”has radicalized the way companies communicate…mark[ing] an important new chapter in the history of business communications”
As one of the world’s pre-eminent trade and investment facilitation organizations that’s also successfully leveraged social media to amplify its’ message and achieve its’ goals — the World Economic Forum is well worth emulating.
While content marketing has become a must-have for businesses. Publishing on a company blog or on LinkedIn — isn’t enough in today’s modern social-media driven environment. Social media promotion of that content is also essential.
professional services firm tend to under-invest in thought leadership and consequently become vulnerable to competitors who do