Well designed to appeal uniquely to key Belt and Road audiences, a sophisticated thought leadership position staked out now will likely yield more Belt and Road-related publicity, clientele and revenue for firms that take up the challenge
The bar to superior thought leadership is a high one…Any large organization seeking to become a thought leader requires a professional writer.
“…readers don’t automatically become customers. They tend to stay readers unless you make a concerted effort to convert them into a customer.”
Making your blog a source of consistent, well-informed opinion will help it grow to be regarded by journalists as a must-read source of expert opinion on your industry and specializations.
The benefits to publishing longer, more comprehensive content include higher rankings on Google, more traffic, more social shares and links — and a higher recognition as a trusted authority in your niche.
Among the greatest challenges to producing regular, high-quality content that address the needs of your key audiences — is consistency. An editorial calendar will go a long way to creating a disciplined and hence more successful — content marketing strategy.