…in the strategic development of thought leadership, focusing on the most senior people isn’t the most appropriate strategy when buyers of your services may be within different business units
Well designed to appeal uniquely to key Belt and Road audiences, a sophisticated thought leadership position staked out now will likely yield more Belt and Road-related publicity, clientele and revenue for firms that take up the challenge
Thought leadership…is not easy to achieve. It takes time, patience, and the work of both marketing professionals, writers and subject matter experts. Working together, however, these professionals can help an organization achieve substantial revenue growth.
The bar to superior thought leadership is a high one…Any large organization seeking to become a thought leader requires a professional writer.
“…readers don’t automatically become customers. They tend to stay readers unless you make a concerted effort to convert them into a customer.”
Former editor of Britain’s Sunday Times and Editor at Large for Reuters Sir Harold Evans explained why he’s driven crazy by