as the internet has become ascendant in international commerce, it is important that exporters utilize this new means to help build connections and secure opportunities in promising overseas markets.
…in the strategic development of thought leadership, focusing on the most senior people isn’t the most appropriate strategy when buyers of your services may be within different business units
Thought leadership…is not easy to achieve. It takes time, patience, and the work of both marketing professionals, writers and subject matter experts. Working together, however, these professionals can help an organization achieve substantial revenue growth.
The bar to superior thought leadership is a high one…Any large organization seeking to become a thought leader requires a professional writer.
C-Suite executives “expect to be able to access content in multiple ways”