the Middle market deal space is extremely crowded, but..great deal sourcing practices [including social media] can significantly help middle market advisors source more deals.
professional services firm tend to under-invest in thought leadership and consequently become vulnerable to competitors who do
Corporate and professional services would be wise to emulate the success the Washington Post has achieved via a well-thought-out social strategy. Substantive, well-written content combined with proactive social media engagement on the best platforms will generate more traffic.
Given the increasing importance of content as a component of the marketing process means writers must be central to this process.