the Middle market deal space is extremely crowded, but..great deal sourcing practices [including social media] can significantly help middle market advisors source more deals.
Middle Market advisors may ask, however, which social media channels should they utilize for their unique businesses? As well, what sort of thought leadership should they produce, and with what frequency? And finally, who can help them do this effectively so the efforts lead to more deal flow?
As the BBC details: “In the past couple of years, the World Economic Forum’s social media operation has come into its own. A decade or so ago, sharing what was going on at the WEF’s meetings was verboten, but opposition to using social media as a communication tool at Davos has changed in a big way.”
professional services firm tend to under-invest in thought leadership and consequently become vulnerable to competitors who do
An article by Chris Warden on JeffBullas.com succinctly details what to look for in a great content writer. As Warden
The net result in the change in the economy and buying behavior, therefore, doesn’t just mean content needs to be produced and integrated into the sales process. It also needs to be well researched and well written — as it will be published into an ocean of competitive content for what is likely to be increasingly discerning audiences.