Blogs are a very effective method for generating new business leads, however a blog itself needs to be promoted [on social media] to be fully effective.
As the BBC details: “In the past couple of years, the World Economic Forum’s social media operation has come into its own. A decade or so ago, sharing what was going on at the WEF’s meetings was verboten, but opposition to using social media as a communication tool at Davos has changed in a big way.”
As online communications continue to disrupt traditional industries, so too are they impacting both the practice of Public Affairs advocacy, as well as the ability of advisors to attract and retain new clients.
professional services firm tend to under-invest in thought leadership and consequently become vulnerable to competitors who do
An article by Chris Warden on JeffBullas.com succinctly details what to look for in a great content writer. As Warden
5 ways public affairs advisors can maximize their new client development efforts by closely merging their content efforts with their business development efforts