Many business would benefit a great deal from outsourcing some or all of their digital marketing efforts — as these efforts are complicated and require specialized expertise.
as a result of the rapid acceleration of internet adoption by consumers around the world, corporate executives “leave them[selves] and their companies at an increasing disadvantage” if they don’t adopt a considered online presence.
long form content ought to be among the practices companies consider keeping at the forefront of their increasing content marketing efforts.
social media by the C-Suite consumers of middle market corporate advisory services is expanding rapidly…[Therefore] Considered adoption of social media engagement by private equity professionals will result in more deal flow and larger and deeper referral networks.
Corporate and professional services would be wise to emulate the success the Washington Post has achieved via a well-thought-out social strategy. Substantive, well-written content combined with proactive social media engagement on the best platforms will generate more traffic.
Corporations and professional services firms don’t need to out-do Business Insider in the publishing business to achieve online success. But they can emulate its success on a much smaller scale and reap the rewards that online publishing offers.