…in the strategic development of thought leadership, focusing on the most senior people isn’t the most appropriate strategy when buyers of your services may be within different business units
Blogs are a very effective method for generating new business leads, however a blog itself needs to be promoted [on social media] to be fully effective.
While content marketing has become a must-have for businesses. Publishing on a company blog or on LinkedIn — isn’t enough in today’s modern social-media driven environment. Social media promotion of that content is also essential.